Table of Contents
- Why Did Under Armour Sweatshirts Become Popular?
- Are Under Armour Sweatshirts Still Popular in 2025?
- How Do Under Armour Sweatshirts Compare to Other Brands?
- Can You Create Custom Sweatshirts Like Under Armour?
Why Did Under Armour Sweatshirts Become Popular?
Innovative Technology
Under Armour sweatshirts became popular due to their use of high-performance materials like ColdGear® and UA Tech™, which provided athletic performance and comfort.1
Brand Recognition
The brand quickly gained recognition through endorsements from athletes like Dwayne "The Rock" Johnson and Steph Curry, who helped propel Under Armour into mainstream sportswear.
Focus on Functionality
Under Armour sweatshirts were designed with athletes in mind, prioritizing moisture-wicking fabrics, durability, and thermal protection, making them essential for training sessions.
| Technology | Purpose |
|---|---|
| ColdGear® | Retains body heat during cold weather |
| UA Tech™ | Soft and breathable for all-day wear |
| Armour Fleece® | Lightweight, insulating warmth |
Are Under Armour Sweatshirts Still Popular in 2025?
Target Market
Under Armour continues to dominate the athletic community with its practical and durable sweatshirts, offering performance benefits for sports enthusiasts.
Limited Fashion Appeal
While Under Armour sweatshirts are still favored by athletes and gym-goers, they have not achieved the same level of fashion-driven popularity as Nike or Adidas in streetwear.
Collaborations and New Releases
The release of special edition collections, such as the Project Rock series and the Curry brand, has helped keep Under Armour relevant in niche markets.2
| Segment | Current Popularity |
|---|---|
| Fitness Enthusiasts | Still a top choice for workouts |
| Streetwear | Less dominant compared to Nike and Adidas |
| Special Collaborations | Increased visibility through celebrity endorsements |
How Do Under Armour Sweatshirts Compare to Other Brands?
Performance vs. Streetwear
Under Armour has been primarily focused on creating performance-driven products, while brands like Nike and Adidas have successfully merged fashion with functionality.
Fabric and Technology Comparison
Under Armour’s signature fabrics like Armour Fleece® are known for their durability and warmth, but they are often less versatile for casual streetwear looks compared to Nike or Adidas sweatshirts.
Price Comparison
Under Armour sweatshirts are priced competitively, often offering good value for their performance features, while other premium brands may demand higher prices for similar tech features.
| Brand | Performance Focus | Streetwear Appeal |
|---|---|---|
| Under Armour | High | Low to Moderate |
| Nike | High | High |
| Adidas | Medium | High |
Can You Create Custom Sweatshirts Like Under Armour?
Custom Sweatshirt Production
If you're looking to create sweatshirts similar to Under Armour, you can achieve that level of quality with Bless's custom manufacturing services.
What We Offer at Bless
We offer a range of premium fabrics, including fleece, French terry, and cotton blends. We can also customize designs, logos, and fit to match your brand's needs.
MOQ and Production Time
At Bless, we offer flexible Minimum Order Quantities (MOQ) starting from 100 pieces and can deliver samples in 7–10 days, with bulk production in 20–35 days.
| Customization Feature | Details at Bless |
|---|---|
| Fabric Types | Fleece, French Terry, Cotton Blends |
| Logo/Branding | Embroidery, Heat Transfer, Screen Printing |
| Lead Time | 7–10 days for samples, 20–35 days for bulk |
Conclusion
Under Armour sweatshirts remain a solid choice for those looking for performance and comfort. While they may not dominate the fashion scene, their popularity in athletic circles continues. If you’re interested in custom designs or want to create your own high-quality sweatshirts, Bless offers the perfect solution for your needs.
Footnotes
1 Under Armour’s fabric technologies are tailored for performance, with ColdGear® keeping athletes warm in extreme conditions.
2 Celebrity collaborations with athletes like The Rock and Steph Curry have kept Under Armour’s visibility high among active consumers.
Post time: Apr-03-2025
